Privacy Policy

Shel understands how important privacy is to our users. This Privacy Policy will tell you what information we collect about you and about your use of Shel and its services. It will explain the choices you have about how your personal information is used and how we protect that information. We urge you to read this Privacy Policy carefully.

This Privacy Policy applies to web sites owned and operated by Shel that are intended for use by consumers, all mobile and other applications developed by Shel, as well as all services provided in accord with the Terms of Use (collectively, the "Services"). The Terms of Use are specifically incorporated herein and made a part hereof, and by making use of Shel and the Services, you agree to this Privacy Policy and the Terms of Use.

References to Shel mean Shel, LLC, its agents, successors, and assigns.

Information Collected.

The following are examples of the types of information we may collect:

Information you provide to us, including:

o Name;

o Address;

o Telephone Number;

o Email Address; and

o Transaction Information.

Information about your use of the website and other web browsing, including information collected with the use of cookies and web beacons, as well as analytics data including:

o Pages visited;

o Duration of visits;

o Landing and exit pages;

o Geographic location;

o IP Address; and

o Browser Technology.

Additional information about your use of the Services, including:

o Transaction Information including items purchased and date and time of your transaction.

Information provided by third-party partners, including:

o Updated shipping information;

o Information made available to us through third party platforms, online databases and directories, or other means;

o Information from consortiums with partners to share information or match (look alike or similar) de-identified customer data;

o Information from third-party service providers, including third-party call centers and payment processors; and

o Information from third-party analytics and advertising services.

How Information Is Used.

We may use information that we collect, alone or in combination with information provided by third-parties, to:

Provide you with Services;

Improve our Services;

Respond to inquiries you send to us;

Enhance your experience with the Services;

Obtain feedback from you about Shel and our Services;

Provide you with solicited news and updates; and

For marketing and promotional purposes.

Cookies.

We use cookies and web beacons to collect information about your use of the website and Services. A cookie is a small piece of information sent by a website that is stored on your computer hard disk by your computer’s browser. A web beacon is an embedded image on a website that monitors a user’s activity.

We may make use of both session and persistent cookies. Session cookies exist for only so long as your web browser remains open. Persistent cookies last from visit to visit, and do not go away when you close your browser. Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons from Shel, please use the help function in your web browser to restrict cookies from our website. However, if you block cookies from Shel, you will not be able to make use of the Services.

How Information is Shared.

We may share your information within Shel and its affiliates and subsidiaries. We may also share your information with third-parties with whom we have a relationship, either for the purpose of managing the website or Services, or so that the third-party can directly market their products or services to you.

Shel contractors sometimes have limited access to your information in the course of providing products or services to Shel. These contractors include vendors and suppliers that provide us with technology, services, data analysis, research, advertising and marketing assistance and/or content for the operation and maintenance of the Shel website. We contractually require that our operations and maintenance contractors: 1) protect the privacy of your information consistent with this Privacy Policy and 2) not use or disclose your information for any purpose other than providing the limited service or function for Shel.

Additionally, in the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, Shel reserves the right to transfer information to the new party in control or the party acquiring assets. In the event of such a change, your information will continue to be treated in accordance with this Privacy Policy unless any changes to the Privacy Policy are made in accordance with the section below that discusses “Changes.”

How Information Is Protected. We take reasonable security measures consistent with federal and state law to protect the security of your Personal Information, including the use of encryption or Secure Socket Layers connections for the transmission of any Personal Information, as defined in Massachusetts regulation 201 CMR 17.02, through the website or Services. In so much as personal email is generally not encrypted, we request that no Personal Information be sent to us via email.

We will retain your Personal Information as long as an account is active or as needed to provide you Services. You may, at any time, instruct us to remove Personal Information, but you should be aware that it is not technologically possible to remove each and every record of the information you have provided to Shel from our servers. We will also retain your Personal Information as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

User Preferences and Opt-Out Choices.

Email, Direct Mail, Telemarketing, and Third-Party Sharing.

To opt out of: 

Receiving promotional or marketing emails from Shel at a specific email address;

Receiving direct mail;

Receiving telemarketing calls; or

Disclosure of information to third-parties for marketing purposes;

You may:

Use the unsubscribe link in the footer of any email sent by Shel; or

Contact us by mail at the address below.

Interest-Based or Online Behavioral Advertising (OBA). Internet based advertising uses information about you collected from various online sources (including mobile applications) to provide relevant, targeted advertising likely to be of interest to you. Click here for additional information on interest-based or online behavioral advertising. If you would like to opt-out of online behavioral advertising, please click here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative. If you opt-out, you may continue to see or receive online advertising from Shel; however, these ads may not be as relevant to you.

Social Network Advertising and Facebook.com Website Custom Audience Ads (WCA). Facebook Web Custom Audience is a specific Interest-Based Ads program that matches people that have shown interest in Shel through our website with their Facebook user profile so that we may deliver relevant, interest-based ads on Facebook.com. To find out more about Facebook ads programs, please click here.  You can opt-out of this program and all Interest-based advertising through the links provided above.

Do Not Track (DNT). Shel does not currently have the capabilities to recognize the various Do Not Track signals from different web browsers. Users may manage their preferences for tracking across sites in the Online Behavioral Advertising section above. For more information on Do Not Track please visit http://www.allaboutdnt.org/.

Children Under 13. The Children's Online Privacy Protection Act imposes requirements on websites that collect Personal Information about children under 13. Our policy is not to collect any Personal Information on any person under 13, and use of the website or Services by children under the age of 13 is a violation of the Terms of Use.

California Privacy Rights. Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of Personal Information we share with third-parties or corporate affiliates for those third-parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of Personal Information shared with third-parties and used for direct marketing purposes and the name and address of the third-parties that received such Personal Information. If you are a California resident and want a copy of this notice, please submit a written request to the address below. In your request, please specify that you want a "California Privacy Rights Notice." Please allow 30 days for a response.

Contact. For questions or concerns about this Privacy Policy or the information we maintain, or to instruct us to remove Personal Information, you may contact Shel at:

Shel, LLC
Attn: Privacy Office
info@shel-usa.com

Changes. We reserve the right to change or modify this Privacy Policy at any time and any changes will be effective upon being posted unless we advise otherwise. We encourage you to periodically review the Shel website for the latest information on our privacy practices. If you do not accept the terms of this Privacy Policy, we ask that you do not register with us, do not solicit our Services, and that you do not use the Shel website.